On May 17, 2022, Cornell’s Center for Hospitality Research (CHR) hosted a roundtable called ‘Driving Operational Excellence Through Analytics’ in Washington D.C. that aimed to fill this gap, bringing together analytics leaders from brands, management companies, ownership groups, vendors, OTAs, academia and consulting to address a question facing their companies.
The analytics function in hotels is still relatively new. While some hospitality companies began to build out an analytics function earlier, it has only been in the last ten to fifteen years that the majority of industry players have made investments in people and technology to support broader and deeper use of analytics in their organizations. Through the years, industry functions like sales, marketing and revenue management have come together to drive awareness and education across their disciplines, but there has yet to be a similar forum for hospitality industry analytics leaders.
Click here to download the complete article.